(RJR News) As the Caribbean looks to grow its tourism market, a senior executive of the United Nations World Tourism Organization (UNWTO) has urged the region to look to Asia as its next frontier.
UNWTO’s Regional Director for Asia and the Pacific, Xi Jing outlined the tremendous potential of the market, especially targeting millennials with strong spending power.
He was making a special presentation to participants attending the Global Conference on Jobs and Inclusive Growth: Partnerships for Sustainable Tourism, at the Montego Bay Convention Centre.
He noted that Asia and the Pacific were taking 25 per cent of the market with the goal of reaching 30 per cent by the year 2020.
On top of that, he noted, in 2016 while other regions were showing a growth rate of 3.9 per cent, the Asia and Pacific region was way ahead with a nine per cent growth rate.